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The Crew

Your AI team for marketing & sales

AI that supports your team — not replace it. Not a command center — a foundation that makes your marketers sharper, faster, and more focused.

What is The Crew

Ten specialised AI agents, organised in 3 phases. Each with a role. Together they run your marketing from intelligence to execution to performance — with you in control at every critical moment.

The Crew works the way a good agency would work if it never lost anyone, never got tired, and never lost tribal knowledge.

10 agents. 3 phases. You're always in control.

Most agencies run on email chains, spreadsheets and tribal knowledge. When someone leaves, the expertise walks out the door. The Crew captures that knowledge and builds on it.

How it works

Three phases. Two review checkpoints. You decide what's next.

1
Intelligence
Understand your market before spending a single euro

The Lookout, The Spyglass, The Navigator gather and synthesise data.

The Lookout / Client Intelligence
Analyses your internal data
CRM, analytics, funnel → Delivers: ICP validation, funnel baselines, opportunity overview
The Spyglass / Market & Competitors
Researches your market
Competitors, buying signals, positioning → Delivers: competitive audit, buying triggers, positioning gaps
The Navigator / Strategy
Connects all data into strategy
Falsifiable positioning, channel priorities, creative direction
YOUR
REVIEW
2
Execution
Strategy becomes campaign, content and media plan

The Cartographer, The Scribe, The Quartermaster build.

The Cartographer / Campaign Architect
Translates strategy into plan
Funnel map, content calendar, KPI targets
The Scribe / Creative & Content
Writes all content
Ad copy, email sequences, articles, landing pages
The Quartermaster / Media & Budget
Allocates and optimises budget
Campaign structure, budget allocation, optimisation rules
YOUR
REVIEW
3
Performance
What worked, what didn't, and what's next

The Chronometer, The Helmsman, The Ship's Log analyse and experiment.

The Chronometer / Data & Trends
Reads and interprets results
Trend analysis, anomaly detection, hypothesis register
The Helmsman / Growth & Experimentation
Designs and prioritises experiments
ICE-scored experiments, scaling recommendations
The Ship's Log / Reporting
Creates executive summaries
QBR content, business impact narratives
The Captain's Table / Coordination
Orchestrates the entire process
Workflow management, handoff coordination, quality assurance

How it gets smarter

The Crew learns what you do. The more runs, the sharper the insights.

Run 1

Runs on benchmarks. Spots where your budget leaks and which foundations need fixing first.

Run 3

Runs on your data. Recognises patterns in your market, your customers, your way of working.

Run 10+

Knows your business better than a new hire. Predicts what works before you test it.

Knowledge in people's heads disappears.
Knowledge in a system accumulates.

Who it's for

The Crew works at different scales. Choose your entry point.

🧭

Strengthen your own team

You have a marketing team but lack structure and speed.

The Crew becomes your foundation: daily performance loop, better briefings, faster decisions.

🤝

Work smarter with your agency

You work with an agency but want more control over the process.

The Crew ensures your agency gets better briefs, faster feedback, and works more transparently.

🚀

Agency: strengthen your service

You're an agency and want to offer your clients more with the same capacity.

The Crew accelerates your operation: from 3 weeks to 3 days on analysis, from manual to structured.

What you need

Start where you are. Scale what you need.

Quick

Quick Start

A brief (who, what, budget, timeline)
Brand guidelines or tone examples
One marketing goal

Enough to run Phase 1 and see what comes out.

Enterprise

Scale Integration

Everything above, plus:
API connections with ad platforms
Automated data feeds
Custom reporting templates
Multi-client workspace

Continuously learning system at scale.

Ready to assemble your crew?

Start with a brief. We'll show you what the system produces before you commit to anything.

The first conversation is never a pitch — it's understanding where you're currently losing time.